Claiming a Facebook Place allows users with smartphones to “check-in” where they are, which then shows up on their wall so family and friends can see what they’re up to. If you have a Facebook Page for your business you can claim your Facebook Place as well. This raises your online visibility and will help you appear higher on searches when Facebook fully launches their Graph Search.
When you choose the Local Business or Place option on Facebook Page’s categories, you’ll be able to take advantage of Facebook’s Location feature. Check out this article on Claiming Your Place to ensure that when someone walks in to your location they can check in via Facebook.
How about enticing people to visit your location? Create a Facebook check-in deal to not only encourage them to check in but to also enjoy special savings. Using Location-based services, your company can tap into that on-the-go market by producing special offers and making it easy for your customers to spread the word about your business. Check-in Deals are based on people’s Facebook check-ins when they visit your business.
You can run check-in deals across multiple store locations and create different types of deals to achieve different business objectives. Check-in Deals are currently free to create. We hope this has helped you! Please feel free to comment and share your thoughts with us!